Sephora’s best-selling hair straightener and the flat iron list are dominated by styling tools from big hitter GHD. The crème de la crème on the beauty retailer’s list is GHD’s Platinum+ Professional Performance 1” Styler. The smart flat iron operates at 365-degrees Fahrenheit, which the brand considers “the optimum styling temperature for even healthier hair,” has a 20-second heat-up time, and a heat-resistant plate guard to protect your furniture and other surfaces. While the price point is definitely on the higher side, GHD’s ceramic hair straightener uses predictive technology that adapts to your hair’s individual texture and the speed at which you're straightening, promising you a unique — and worth it — hair-styling experience.
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